Implement Circular Economy
Douwe Jan Joustra
Consultant, trendwatcher and speaker
Vision
Circular economy is the new economy based on more natural and intellectual principles. The new economic model helps on a systems level to facilitate changes.
ICE focusses on the essential change towards ‘performance based contracting’ (in variety) in which there is no ownership for the user of a product, the producer keeps ownership and the end user pays a fee for its performance.

About ICE Amsterdam
Implement Circular Economy (ICE-Amsterdam) is the company owned by Douwe Jan Joustra. Douwe Jan is one of Netherlands leading experts in Circular Economy.
Presentations
Learn more about Circular Economy through:
- online video's
- free slideshows
- downloadable publications
What others are saying ...
Very strong in networking, a nose for new trends, not only guiding vision of sustainable development and analyzing, but also doing.
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In addition, a pleasant personality and knowledge of processes. I met Douwe Jan in recent years in our cooperation at both the NIDO as NL Agency. Some people you know you'll want to continue to see them.
Caroline van Leenders
Dutch public council
I know Douwe Jan as an inspiring, conscientious professional. Knowledgeable, very involved in sustainability, and circle economy.
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Arie Voorburg
ARCADIS